What Are The Songs In The Apple iPhone 12 ‘Fumble And Cook’ Commercial? April 25, 2021 – Posted in: Smartphone news
The first part of the commercial features a woman talking on the phone before dropping it. As soon as she starts to try and catch the phone, fumbling it the whole time, “The Conference” by Nitin Sawhney starts to play. This song is perfect for the extended fumbling of the phone, as it’s full of quick percussion and “tiky-taky”-sounding vocals. The tune even slows down and speeds up as the woman comes further and closer to grabbing her phone. Then, as the phone falls towards the ground in slow motion, Sawhney starts singing at an even more rapid pace, almost sounding like an auctioneer. The phone hits the floor, and everything is okay. The woman then continues her conversation.
The second half has a much more modern sound to it. A man begins to tie a bandana around his head while “Sauce” by Naika starts to play. While the song is playing, you can see him go on an extreme cooking binge in the kitchen, getting everything near him messy, including his phone. The suave feel of the song combined with the clumsiness of the cook makes for an excellent contradiction. Even as the man drops his phone in the sink full of dishes, he’s not worried about the condition of his device.
Both parts of this commercial prove the new iPhone 12 is more durable than ever. At the same time, the ad also proves that Apple still knows how to make an exciting commercial with catchy music.