Surprise! Huawei overtook Samsung in April July 15, 2020 – Posted in: Smartphone news
As mentioned several times, the pandemic has had a major impact on the smartphone market. However, the consequences of the crisis are not the same for all manufacturers. For example, in April, when Samsung was particularly impacted by the restriction in countries where its smartphones were popular, Huawei was already able to benefit from an increase in demand in its main market, China, where the pandemic was raging.
This month in April, Huawei would have sold more smartphones than Samsung and would temporarily become number one in the world market. This is stated in an article published this week on the Android Authority website that shares statistics from Counterpoint Research. Accordingly, Huawei would have had a market share of 19% in April, while that of Samsung would have been 17%.
Thanks to the Chinese market, Huawei took first place in April. However, the manufacturer is far from being out of business. It has been sanctioned by the United States since 2019 and therefore can no longer work with American companies (other than those that have received approval). As a result, Huawei can no longer pre-install Google apps and services on its smartphones that use the open source version of Android. And due to the lack of these Google Apps, sales in Europe have decreased.
Washington currently also plans to withhold processors from Huawei. The manufacturer designs its own Kirin processors, which are, however, manufactured by the Taiwanese TSMC. In May, the United States announced new sanctions preventing foreign companies using American devices or technologies from delivering Huawei. This is apparently aimed at preventing TSMC from producing Kirin processors for this manufacturer.
Xiaomi also resisted in the first quarter
Otherwise, we find that Xiaomi apparently weathered the crisis better than its competitors in the first quarter. While most manufacturers saw a drop in sales in the first three months of the year, Xiaomi saw a 13.6% increase in sales. “In mainland China, sales of key Xiaomi products recovered solidly as the pandemic waned.” Xiaomi wrote in the announcement of its first quarter results. “The group worked proactively with its supply chain partners to help them increase their production capacities. Production in mainland China has largely resumed and the demand for smartphones has recovered quickly. Since April, smartphone shipments to mainland China have gradually returned to pre-pandemic levels, and smart TV shipments have also largely recovered. “”