Chinese OLED screens fail the quality tests July 15, 2020 – Posted in: Smartphone news
The smartphones of the Samsung Galaxy S series are known to have superior screens. However, a rumor indicated that Samsung was changing its strategy and wanted to go to Chinese company BOE (Beijing Oriental Electronics) screens to find an alternative to Samsung Display, its subsidiary that specializes in screen manufacturing. It is not certain whether this change of supplier is a good idea from Samsung.
The DDaily magazine actually shows that these screens have not passed the quality tests. Samsung apparently intended to use it for its new smartphone in the Galaxy S range, which we do not know today whether it will be called Galaxy S21 or Galaxy S30. Ross Young, CEO of Display Supply Chain Consultants, said the Chinese company had not successfully entered Samsung’s world.
A very high quality requirement
Samsung Display is recognized as the best manufacturer of the highest quality OLED displays. The subsidiary also supplies some of its competitors, such as Apple and OnePlus. The Chinese company offers cheaper screens, but the quality is lower. Since the bar is very high, it seems difficult to achieve the quality of a Samsung OLED screen. However, it should be remembered that BOE holds 21% of the market for flat screens and is one of its customer brands such as Huawei or Oppo.
Despite the failure of this test, the Chinese company does not seem to have lost everything. BOE also has the opportunity to introduce a new screen that could meet Samsung’s specifications. The South Korean giant could also choose to overturn its decision by entrusting Samsung Display to make its screens again.
In addition, another blow seems to hit BOE, which just failed the tests to supply Apple for the production of its iPhone 12. Apple preferred to break the agreement and would have removed the Chinese company from the list of suppliers. The Apple brand quality requirements for OLED displays have proven unattainable for BOE. However, this mistake would please Samsung and LG, who are likely to be selected to supply Cupertino for their new smartphone models.